Google, Paid Links, The FTC and Deceptive Advertising
Thanks to Dan Thies for drawing my attention to the latest "mayhem" surrounding Google, rel=nofollow and the FTC. This is an area close to my heart, as my article from 2005, Search Marketing & The...
View ArticleHow much PageRank does a page that is not in the index have?
If a page has a NOINDEX tag on it, how much PageRank does it have? The intuitive answer would be "None". How can a page that is not indexed have PageRank?
View ArticleTop 5 Frustrations of User Generated Content (and How to Come to Terms with...
User generated content always seems like a good idea, after all: "content is king", right? Who better to write that content than those who are, hopefully, most engaged with your brand and those who...
View Article6 Great Reasons to Blog as a Company
The reasons to blog as an individual are fairly obvious: blogging is about sharing your interests and engaging with other people on topics that you care about or find fun and interesting whether it is...
View ArticleWhy Great Website Content is Important
Your website is often your first, and perhaps only, chance to market your company’s products and services to online customers, so make the most of this opportunity by ensuring your website’s content...
View ArticleWhat To Do When You've Run Out Of Content Ideas
You know you have to make content - every day if possible, and it's got to be quality. It's got to go viral, and have a catchy title. Oh, and it's got to inform so people are linking to it for years...
View ArticleThe Only Thing That Should Be Separated By Colour Is Laundry
Colour blindness is a colour deficiency that affects 1 in 12 men, and 1 in 200 women in the world. In Britain, this means that there are 2.7 million colour blind people that see the world in a very...
View ArticlePinterest, I’m Hooked…or should I say Pinned?
As many of my colleagues are aware, I have become a Pinterest enthusiast, and let me tell you why. Before working in the world of marketing, I saw Pinterest as a mildly entertaining platform, full of...
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